Each of these solved an interesting business problem — not just "built software." That distinction is the whole point.
Working directly with the founder to evolve an early-stage MVP into a Version 1.0 ready for paying customers. This project is the clearest example of the founder-partner model: embedded closely enough to make product calls, technical enough to reason about what engineering could realistically ship, and commercially minded enough to keep the roadmap tied to revenue.
Transforming an evolving movie screenplay into a dynamic, interactive companion experience. This meant designing the gameplay framework, the narrative engine, and a chapter-based progression system — all while the underlying creative assets kept changing. It's a case study in building durable product structure around a moving target.
Starting from a market opportunity rather than a brief. This involved researching what tournament organizers and gaming communities actually needed, defining the product vision, and designing an MVP from a blank page — the full discovery-to-definition arc, self-directed.
The IDEA framework and the five-step process behind each project.