If you're a founder considering hiring me, this page should tell you more than a list of certifications. Here's the framework, and the five steps it runs on.
A repeatable structure for product discovery — not because frameworks are trendy, but because they're memorable, for you and for me.
This is the walkthrough I actually use with founders — the order questions get asked, and why.
Before anything else, I need to know what I'm actually building toward.
The product only matters in the context of the people using it.
Turning discovery into a definition the whole team can build against.
Where the technical foundation earns its keep.
Shipping is the start of the feedback loop, not the end of the process.
Three signature projects show this process end to end.