Every product that sells has a niche behind it, and every niche is found the same way — through human conversation, not a features list. I spent a decade in enterprise sales before I ever wrote code, and that's the lens I still build through: understand the person first, then build the commercial strategy and the software to reach them.
Not a job title. A working method — markets, product, engineering, and delivery, applied together rather than in sequence.
Markets, customers, sales motion, and the business models that make a product worth building.
Personas, value propositions, MVP scope, and roadmaps grounded in real customer conversations.
Laravel, APIs, architecture, and AI-assisted development — enough fluency to build with engineers, not just brief them.
Agile planning, sprint execution, and the continuous iteration that turns a roadmap into shipped software.
To sell a product, you need a niche.
To find a niche, you need human creativity.
Creativity comes from talking to people, not from a backlog.
Five projects that show how the four pillars work in practice — from founder partnership to entrepreneurial product thinking. Real screenshots, on the work page.
A divorce lawyer's partner tool for case history, litigation presentations, and estate division — built the original Laravel backend, then owned the product roadmap. Live and operational with real law firms today.
A tournament and competitive-analytics platform built to fix a real gap in existing tools — objective performance data instead of popularity bias. Product discovery through full-stack delivery, under my own practice.
A text-based retro mobile game built for a film pitch — finished on schedule under constant creative change, even though the movie itself was never picked up.
Successful software doesn't start with features.
It starts with a conversation with the right human.
Before I discuss technology with a founder, I try to find the niche — and the only way to find a niche is to talk to the people in it. Technology changes. That doesn't.