Commercial strategy, technical fluency, and product discovery — combined into one discipline. I partner with founders at the earliest, foggiest stage of a product and stay through to shipped, sellable software.
Not a job title. A working method — markets, product, engineering, and delivery, applied together rather than in sequence.
Markets, customers, sales motion, and the business models that make a product worth building.
Personas, value propositions, MVP scope, and roadmaps grounded in real customer conversations.
Laravel, APIs, architecture, and AI-assisted development — enough fluency to build with engineers, not just brief them.
Agile planning, sprint execution, and the continuous iteration that turns a roadmap into shipped software.
Three projects that show how the four pillars work in practice — from founder partnership to entrepreneurial product thinking.
Working directly alongside the founder to evolve an early MVP into a Version 1.0 ready for real customers.
Turning an evolving movie screenplay into a dynamic companion experience — designing the gameplay framework, narrative engine, and chapter-based progression system while creative assets kept changing underneath it.
Identifying a market opportunity, researching organizer and community needs, and designing an MVP from a blank page.
Successful software doesn't start with features.
It starts with understanding people.
Before I discuss technology with a founder, I try to answer five questions. Technology changes. These don't.